TenBu Technologies - Business Development Case Study

• Newly developed Bluetooth security tag and Smartphone application that prevents the loss of your phone aswell as whatever is attached to the tag: keys, bag or even children. Working patent pending product with Far East supply chain but no brand, no collateral and residual set up budget!

To position as the musthave gift gadget for the security conscious Smartphone lover through;

• worldwide distribution partner development
• PR/Social program expansion
• direct online sales.

• Create and register brand name (nio) with back story and visual identity. Source Angel Funding and prepare supporting Business Plan. Create ecommerce website, product video, packaging, PR, exhibition material, social presence and 3 year marketing plan.
• www.bluenio.com

• £400,000 second round business expansion equity commenced Oct 2010, £225,000 confirmed @ Jan 2011.
• bluenio.com regularly selling 100+ tags per month
• Product video received 60,000+ views
• Twitter/Facebook sites have nearly 1,500 fans
• 8 Worldwide distributers signed with Harrods
• 3,000 units sold to date

"Having gathered together a number of design, event and IT specialists, it quickly became apparent that we also needed someone to help pull together our launch strategy and help manage our new ‘agency’ team. Fraser Ritchie was recommended to us by our IT consultant."

Ben Hounsell - CEO,
Tenbu Technologies Ltd