Panacea - Business Development Case Study

• A health and beauty retailer had made a number of acquisitions in the previous 12 months resulting in a company consisting of 25 employees based across 5 retail outlets in London. 
• In order to ensure all employees understood the overall strategy and goals of the company and how they could contribute to this, the organisation was keen to introduce a Performance Appraisal Toolkit.   This needed to be designed and launched quickly and easily across the business, but they had no internal HR resource to manage this process for them.

• Devise an effective Performance Appraisal Toolkit solution through:
• Understanding the organisation’s strategy and objectives and using these as key to the process
• Reviewing current processes and designing a product that could be tailored to each retail unit, without losing the requirement for a common approach
• Developing a user-friendly and effective system that would be well-received by both managers and employees alike
• Ensuring that all employees understood that the process would not only add value to the business but would also be of benefit to themselves on a personal development level.

• Design a process that could link required performance standards and achievement of objectives to annual pay reviews and any bonus payments to encourage and develop a more performance-orientated culture.
• Produce user-friendly documentation, using language appropriate to the business.
• Prepare a briefing document and brief senior management team on the new process, highlighting the business and personal benefits to enable an effective roll out to the rest of the business

• A high quality user-friendly product that ticked all the boxes in terms of a best practice approach that could be tailored to each retail outlet.
• A successful briefing launch to the senior management team who subsequently rolled out the system effectively to the rest of the business.
• As a result of the implementation of the process, all employees became aware of the overall business growth strategy and how they could contribute towards achieving this on an individual level. 
• A focus on a more performance-orientated culture resulted in a sales increase of 5% year on year.
• Employee retention rates increased by 12% year on year.
• As part of the process, all employees in conjunction with their line managers collated personal development plans that were also linked to business needs.

“Liz’s outputs were of a very high quality.  The draft documentation was with us very quickly and the final product met all our requirements and was really well received in the business.  I was very pleased with the support that Liz provided us with”
S. Hiwaizi, Business Owner, Panacea Health and Beauty.