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	<description>Tips and advice from our specialists to improve your marketing, sales, HR &#38; Finance</description>
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		<title>Too old for digital?</title>
		<link>http://thespringboard.co.uk/blog/too-old-for-digital/</link>
		<comments>http://thespringboard.co.uk/blog/too-old-for-digital/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 11:33:45 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=175</guid>
		<description><![CDATA[Yes today’s world is digital, social &#38; always connected but that’s no reason to feel that it’s all too much &#38; your traditional skills &#38; years of experience aren’t relevant anymore. In fact I would argue they have never been &#8230; <a href="http://thespringboard.co.uk/blog/too-old-for-digital/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Implementation leads to creativity</title>
		<link>http://thespringboard.co.uk/blog/implementation-leads-to-creativity/</link>
		<comments>http://thespringboard.co.uk/blog/implementation-leads-to-creativity/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 11:32:43 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=173</guid>
		<description><![CDATA[Yes I know that sounds the wrong way around but it’s worthwhile to stop &#38; consider just how new ideas happen.  In my experience the best ideas rarely just appear perfectly formed. Novelists for example naturally draw from their life &#8230; <a href="http://thespringboard.co.uk/blog/implementation-leads-to-creativity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 10 website redesign check list</title>
		<link>http://thespringboard.co.uk/blog/top-10-website-redesign-check-list/</link>
		<comments>http://thespringboard.co.uk/blog/top-10-website-redesign-check-list/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 11:31:38 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=171</guid>
		<description><![CDATA[You’ve added a blog &#38; maybe some social feeds. You’ve ensured the search engines can easily find your site, however there will inevitably come a time when you will need a redesign. There is little doubt that the redesign cycle &#8230; <a href="http://thespringboard.co.uk/blog/top-10-website-redesign-check-list/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don’t be anti social (media)</title>
		<link>http://thespringboard.co.uk/blog/dont-be-anti-social-media/</link>
		<comments>http://thespringboard.co.uk/blog/dont-be-anti-social-media/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 11:30:58 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=169</guid>
		<description><![CDATA[Following up from my last post that social media drives purchase &#38; recommendation. The key word in that post was interaction. Customers who engage with your business online are actively looking for interaction. Unfortunately many are not finding it according to the latest &#8230; <a href="http://thespringboard.co.uk/blog/dont-be-anti-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Social media drives purchase and recommendation</title>
		<link>http://thespringboard.co.uk/blog/social-media-drives-purchase-and-recommendation/</link>
		<comments>http://thespringboard.co.uk/blog/social-media-drives-purchase-and-recommendation/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 11:28:06 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=167</guid>
		<description><![CDATA[It’s great when a robust piece of research backs up your instinct. We wouldn’t spend so much time on the likes of Twitter, email or Facebook if we didn’t  believe there was a business value &#38; return but now email &#8230; <a href="http://thespringboard.co.uk/blog/social-media-drives-purchase-and-recommendation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Listen very carefully – I shall say this only once!</title>
		<link>http://thespringboard.co.uk/blog/listen-very-carefully-i-shall-say-this-only-once/</link>
		<comments>http://thespringboard.co.uk/blog/listen-very-carefully-i-shall-say-this-only-once/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 11:27:24 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=165</guid>
		<description><![CDATA[It’s a common situation. You are finally in front of that ideal potential new business prospect, you’ve researched their business &#38; competitors as per my previous post&#38; you are keen to start firing questions. After all you want to impress them &#8230; <a href="http://thespringboard.co.uk/blog/listen-very-carefully-i-shall-say-this-only-once/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Being green comes 4th!</title>
		<link>http://thespringboard.co.uk/blog/being-green-comes-4th/</link>
		<comments>http://thespringboard.co.uk/blog/being-green-comes-4th/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 11:25:42 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=163</guid>
		<description><![CDATA[In talking with clients &#38; colleagues I&#8217;ve picked up a general sense that being green &#38; environmentally friendly  have slipped down the criteria list during the recession. Focusing on quality, price &#38; customer referrals are seen as much more important &#8230; <a href="http://thespringboard.co.uk/blog/being-green-comes-4th/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google is a bat!</title>
		<link>http://thespringboard.co.uk/blog/google-is-a-bat/</link>
		<comments>http://thespringboard.co.uk/blog/google-is-a-bat/#comments</comments>
		<pubDate>Wed, 09 Jan 2013 11:24:32 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=161</guid>
		<description><![CDATA[We hear all the time about Google’s spiders crawling over the internet. In fact they are really more like bats when it comes to images! Google can’t ‘see’ your image or logo but you can help it understand what it &#8230; <a href="http://thespringboard.co.uk/blog/google-is-a-bat/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://thespringboard.co.uk/blog/google-is-a-bat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Top 5 attributes of a friend!</title>
		<link>http://thespringboard.co.uk/blog/top-5-attributes-of-a-friend/</link>
		<comments>http://thespringboard.co.uk/blog/top-5-attributes-of-a-friend/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 11:23:32 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=159</guid>
		<description><![CDATA[New customer + right product + trusted recommendation = sale Today with millions of brand conversations happening every day, I would estimate 8 out of every 10 purchases have been influenced by a trusted recommendation, whether from family, friends or &#8230; <a href="http://thespringboard.co.uk/blog/top-5-attributes-of-a-friend/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When to sell and when to negotiate?</title>
		<link>http://thespringboard.co.uk/blog/when-to-sell-and-when-to-negotiate/</link>
		<comments>http://thespringboard.co.uk/blog/when-to-sell-and-when-to-negotiate/#comments</comments>
		<pubDate>Wed, 05 Dec 2012 11:21:25 +0000</pubDate>
		<dc:creator>Fraser Ritchie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thespringboard.co.uk/blog/?p=156</guid>
		<description><![CDATA[Do you sometimes find yourself in awkward sales positions having to negotiate your way round a problem or a misunderstanding? Does price become the issue rather than value? Perhaps you are relying on negotiation skills too heavily &#38; should reconsider &#8230; <a href="http://thespringboard.co.uk/blog/when-to-sell-and-when-to-negotiate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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