Blog

The springboard Blog


Cold calling is a waste of time & money!

Why red phone calls are best

Categories: Marketing / Sales

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2012 Marketing plan

Themes to consider

Categories: Marketing

They say only change is constent & when it comes to market....

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2012 Marketing plan

10 top tactics to consider

Categories: Marketing

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Unlike the hackneyed financial phrase ‘past performance can be an indication of future results’. Strategic planning is tricky, it involves guesswork, an un....

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I’ve lost count of the times when talking to clients, web designers/developers and anyone else involved in a project that one of them will say something like:

“We’ve got this great idea and we’re going to do this.... and once you’ve added some SEO to it...”

This is tre....

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The end of “Time to pay” for companies?

Do you take a dividend?

Categories: Finance

The Revenue are starting to look more closely at “time to pay” requests. Their internal guidance manuals recommend refusing such requests if the company has paid a dividend.

For a number of SME’s a....

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Is the Autumn statement the intro to the winter

of discontent or a lifeline to small businesses?

Categories: General

See I told you it wasn’t all bad (although anyone only reading the headlines might be inclined to disagree!)

The Chancellor George Osborne has just delivered his Autumn statement. The jury is still out, and will be for a while, deciding on whether the proposals will, as Osborne himself ....

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A chance for small businesses

Your country needs you

Categories: General

Your country needs you

Amidst news of lower growth forecasts, rising Italian borrowing costs and warnings of a double dip recession you could be forgiven for not feeling too cheery. What with Sir Mervyn King and George Osborne’s doom and gloom even Mariah Carey and Wizzard have a tough ....

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I kicked off this blog back in the summer by outlining The Magnificent 7 Benefits of Blogging & by giving a few tips on

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Will shortening consultation for collective

redundancies achieve its objective?

Categories: HR

Will shortening consultation for collective redundancies achieve its objective?...Unlikely...

As part of the "Raft of Radical Reforms to Employment law" announced by Vince Cable and Edward Davey today it is proposed that the minimum requirement for 90 days of consultation about redundanci....

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How many people does it...

take to grow a business?

Categories: General

Rather than being the set up to a poor punch line for small businesses this is a valid question. Large businesses have entire departments to support sales and marketing, HR and finance so how do small businesses compete without an equal plethora of support?

There are two ways of looking a....

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Recession, depression and opportunity

How bad can it get?

Categories: General

Listening to all the economists (including the excellent Martin Wolf talking about ‘The new Global Economics’), the daily saga of Europe, Greece and  Italy ,(and the ones to follow ?), European Politicians pontificating but seemingly achieving very little (....

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Google – “Don’t be Evil”

Terms & Conditions Apply!

Categories: Marketing

Google has an internal motto of “Don’t be Evil” and encourages its staff to think about this when making decisions.  However a recent decision they made has had the SEO industry up in arms.

Google has provided....

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Come on in...the water’s lovely!

Social media is for business

Categories: Marketing

The Department for Business, Innovation and Skills (or BIS for those of you who like an acronym) is teaming up with Dragon’s Den panellist Doug Richard to teach ‘web exploitation skills’ to 3500 SMEs (that’s small to medium enterprises for those non acronym ....

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Firms close twice as many deals on Facebook v Twitter

Infographic comparing SEO & Social media

Categories: Marketing

Originally published by Revolution, this is a very interesting infographic comparing SEO and social media and their business contribution for B2B and B2C marketers.

<....

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10 quick sales and marketing wins for SMEs

sales & marketing tips to win back revenue

Categories: Marketing / Sales

It’s no secret that this has been a tough year for many SMEs.  In ....

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10 Marketing Trends

although 1 is more of a pitch!

Categories: Marketing

We are entering the crystal ball season where pundits guess & surveys reveal, so here are 10 marketing trends from one of the more reliable sources – a group of marketers!  (279 of them to be pre....

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Google Places

4 Tips for Local Businesses

Categories: Marketing

I was going to write my second blog on Social Media (don’t worry that will be covered at a later date), however the same question has popped up a few times recently, so I will write about Google Places in....

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Why are Exit Interviews Important?

4 tips for success

Categories: HR

Why are exit interviews important?

Exit interviews are seen as good employment practice, giving employees an opportunity for closure and employers a chance....

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Are HM Revenue & Customs Chasing SME's

Are your business records accurate?

Categories: Finance

The Revenue are currently trialling their business records check on 1200 businesses. Those businesses that were “volunteered” for this have been given assurances that they will not be penalised on the outcome of the trial which finishes on 15th July 2011. However I....

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Online search - Top 5 Tips

Getting the SEO basics right

Categories: Marketing

There's are lots of Search Engine Optimisation (SEO) blogs out there, all with various “tricks of the trade”, most using technical language that only seasoned SEO professionals would understand and some ev....

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How to Write Great Blog Posts

Content writing tips

Categories: Marketing

Blog posts may be short but they take time to write properly.

We’ve previously covered the benefit....

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The Magnificent 7 Benefits of Blogging

Why should my business blog?

Categories: Marketing

Welcome to the first springboard post & where better to start than 'Why should my business blog?'

So to our first and perhaps most compelling benefit - blogs 1.improve your search ranking for free. Google loves & rewards fresh, relevant & authoritativ....

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